It is a good idea to send out e-mail blasts two or three times per month-more during peak holiday times-to capture customers' attention. Send out emails that have compelling offers such as "Free delivery if ordered by … " or "Save $5 on your order" with applied discount codes.

Share proven marketing best practices that have been used by the Retail Florist of the Year contest winners, co-sponsored by WF&FSA, with your customers. The following is the latest in a series.

Retail florist must be proactive in seeking out new and unique clientele. To make this happen it is important to become proactive in your local community. Access Flyer

Source: Wholesale Florist & Florist Supplier Association