Watsonville, CA – California Giant Berry Farms just launched an exciting twist to their Back to School promotion this year called Fresh Start to support their commitment to the Let’s Move Salad Bars to Schools program.
Beginning August 17 and running through September 20, 2015, the company is encouraging their consumer followers to vote on which school should receive a new salad bar from California Giant based on those schools currently on the waiting list. As millions of students return to campus, California Giant is focused on helping to provide fresh options in the school cafeteria and feels the meals consumed can greatly add to the success kids experience in the classroom.
To support the month long voting within the California Giant audience, a landing page was created on www.calgiant.com to house a form that will collect contact information from those who wish to vote. All of the schools that have been approved for funding through Let’s Move Salad Bars to Schools will appear in a list in the form and voters may select one school. Consumers are encouraged to cast their vote every day to help their local school, and once the votes are counted the winning school will also receive a shipment of farm-fresh California Giant berries to celebrate.
“We are proud supporters of the Let’s Move Salad Bars to Schools program, which has placed over 4,000 salad bars in schools across the U.S. This fall, we’re taking the campaign to our consumer friends and hopefully building even more awareness about this national program to benefit kids at school”, says Cindy Jewell, VP of Marketing at California Giant. Not only does the campaign result in one more salad bar placed into a school, it keeps the initiative top of mind with consumers.
California Giant Berry Farms is also a premier sponsor of the 2015 TourdeFresh ride in October that has a goal of placing up to 100 salad bars in schools during this school year.
Source: California Giant Berry Farms
