Grocery chains and big box retailers are aggressively expanding their locally grown offerings. But there are real concerns about what consumers are getting when they buy “local.”
Consumers’ appetite for local foods is exploding. Overall, local foods generated $11.7 billion in sales in 2014, and will climb to $20.2 billion by 2019, according to Packaged Facts, a market research firm.
Not only has there been huge growth in the number of farm-to-table restaurants and farmers’ markets, but grocery chains and big box retailers, including Wal-Mart, are elbowing their way in, aggressively expanding and marketing their locally grown offerings for sale.
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