The bid to secure Protected Food Name (PFN) status for Cambus O'May cheese was launched at the Aboyne Games.
Food Secretary Richard Lochhead is backing the campaign by the Ballater-based Cambus O'May Cheese Company.
If successful, Cambus could join Orkney Cheddar and Traditional Ayrshire Dunlop Cheese in having its provenance and authenticity guaranteed.
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