ASHEVILLE, N.C. — Earth Fare, the authentic specialty organic and natural foods grocery store, today opened its 37th location, conveniently located in the Emory Point development at 1578 Avenue Place, Atlanta. Earth Fare, which opened its first Atlanta-area location in the Peachtree Corners neighborhood in January, now operates a total of four Georgia stores.
Hundreds of excited customers began lining up in front of the new store at 3:30 a.m., and were welcomed into the store at 7 a.m. The first 100 customers in line received a mystery gift card valued at up to $500, while everyone enjoyed giveaways, product demonstrations, live music and more. The fun will continue through opening week with an abundance of promotions, raffles, product samples and family friendly entertainment. To learn more about opening-week specials, giveaways and more, sign-up for Earth Fare’s e-newsletter on EarthFare.com/EmoryPoint or follow Earth Fare’s Facebook page at Facebook.com/EarthFareatEmoryPoint.
A ribbon cutting, which took place prior to the opening, featured comments from Earth Fare officials, as well as Rick Young, Director of Membership Development of the DeKalb County Chamber of Commerce. The ceremony also included a check presentation to Jean Goffeaux, Community Events Manager of Open Hand Atlanta.
“We have been anticipating the opening of our location at Emory Point for months now, and are thrilled to finally be bringing our fresh, healthy options to Emory Point and the surrounding neighborhoods,” said Earth Fare president and CEO Frank Scorpiniti. “We pride ourselves on providing our customers with a superb shopping experience, and our Team Members are looking forward to serving this vibrant community.”
All products offered in the full-service 24,000 square-foot store adhere to a rigorous set of food Quality Standards, which ensures that all items are free of trans-fats, artificial dyes, preservatives and sweeteners; and that fresh meat and dairy products are also free of added hormones and antibiotics. Additionally, all fresh-baked breads are free of bleached and bromated flour. All this means that shoppers can confidently make healthier food choices in every category of the store, everyday.
“We believe that healthy food improves lives, and we want to make it easy for our customers to make the best choices for themselves and their families,” said Scorpiniti. “The high quality of our assortment, combined with our breadth of selection, makes Earth Fare the ideal destination for customers seeking healthier options.”
The Emory Point store is the first of the grocery chain’s locations to use a new urban concept design. The layout places a greater emphasis on fresh prepared food items, including sandwiches and wraps, juices, smoothies and coffees, plus made-in-house sushi, salads, and other prepared entrees and sides. The store will feature a 50-seat, indoor/outdoor cafe with free Wi-Fi, encouraging local residents to make Earth Fare their preferred location for a coffee break or study session.
Learn more about Earth Fare’s unique approach to improving lives through a healthier lifestyle, at www.earthfare.com.
ABOUT EARTH FARE
Founded in 1975 in Asheville, North Carolina, Earth Fare is the authentic specialty organic and natural healthy grocery store with 36 stores across the Southeast, mid-Atlantic and Midwest. Their full-service philosophy incorporates the highest food Quality Standards in the industry with compelling value, friendly and knowledgeable service, and superior shopping experience.
Source: Earth Fare
