Cary Frye, IDFA vice president of regulatory and scientific affairs, joined more than 60 milk processors, farmers, professors and marketers last week at the Northeast Fluid Milk Forum in Syracuse, N.Y. Hosted by Cornell University, the forum brought together private and public sectors in the industry to seek opportunities for fluid milk growth and encouraged pre-competitive marketing and innovation strategies for increasing consumption.
“Individuals involved with virtually every aspect of fluid milk were represented at this forum,” said Frye. “For the first time, a multitude of perspectives within the industry were able to collaborate in fostering a full understanding of the industry today and where it has the opportunity to grow.”
Frye’s presentation, “What Is Milk? The True Standard of Identity,” laid the groundwork for the forum with an examination of the standards of identity defining fluid milk and resulting product labeling rules. “The standard of identity has remained unchanged for 73 years,” explained Frye, “but milk products that fall outside the lines of the strict definition of milk can contribute to variety and consumer choice to successfully promote greater use of fluid milk.”
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