Cameo Growers Implement New Strategy
July 15, 2010 | 1 min to read
WENATCHEE, Wa. (July 14, 2010) — The Cameo® Apple Marketing Association (CAMA) is officially positioning Cameo® to be the leader of the late season apple category.
CAMA is working with growers and packers to harvest and store the fruit to offer optimal crunch and overall eating quality for the late season.
To signify the strategy shift, a freshened logo and branding platform is being introduced before the 2010 harvest.
“Cameo’s key point of difference has always been it’s outstanding crunch and flavor across the entire season” said Kevin Precht, CAMA Director of Marketing.
“By officially targeting the majority of Cameo for late in the deal, and building our marketing programs around that, retailers will have a much better opportunity to stock and promote a quality domestic apple offering in May, June, July and even into August,” Precht continued.
CAMA will be introducing special late season promotions to assist retailers looking to take advantage of this increased Cameo® volume available in second and third quarters.
Cameo® apple sales were up by 38.7% in the US from April through May in 2009, compared to the same period in 2008, underscoring the sales opportunity for retailers and growers with the new Cameo® program.
Source: Cameo Apple Marketing Association