Gotham Greens Accelerates National Growth With New Chief Commercial Officer and Expanded Retail Sales Organization

BROOKLYN, N.Y. — Gotham Greens, a category leader in greenhouse-grown produce and fresh foods, has made strategic investments to accelerate its next phase of national growth. Following the appointment of CPG and agriculture industry veteran Craig Stevenson as CEO earlier this year, the company has named Natalie Barber Halpern as chief commercial officer and is expanding its retail sales organization through a new partnership with C.A. Fortune, a national consumer-centric integrated commerce agency.

These moves come as consumer and retailer interest in greenhouse-grown produce continues to grow. Gotham Greens’ retail sales increased 18% year over year across a broad portfolio that includes packaged salads, herbs, salad kits, dressings, dips and cooking sauces.

Halpern joins Gotham Greens as its first chief commercial officer, bringing sales, marketing and innovation together under one commercial organization. In the newly created role, she will lead efforts to deepen retail partnerships, strengthen the brand and launch innovations across the company’s expanding portfolio of fresh consumer packaged goods.

Halpern brings extensive experience scaling consumer and wellness brands, with a proven track record of driving commercial growth and category leadership. Most recently, she led the U.S. Advil business at Haleon, having previously held roles across Centrum and Caltrate vitamins, as well as Sensodyne and Parodontax toothpastes. She began her CPG career at The Clorox Company, supporting the Hidden Valley Ranch, Kingsford, Glad and Clorox brands, and later joined Nature’s Variety, manufacturer of the premium fresh pet nutrition brand Instinct.

“Gotham Greens has built an incredible brand that delivers a superior consumer experience, time and time again, and I’m proud to lead the team that will use this foundation to build the next chapter of the company’s growth,” Halpern said. “We have an opportunity to create a truly differentiated fresh food brand that holds a bigger place in consumers’ lives and expands into new eating occasions that make meals easier and more delicious. On top of this, Gotham Greens has seen a significant surge in consumer awareness and engagement amid heightened interest in food safety and greenhouse-grown produce following the recent Cyclospora outbreak.”

Gotham Greens is also partnering with C.A. Fortune to expand its national sales capabilities and accelerate distribution across key accounts. C.A. Fortune will manage national headquarters sales, supported by its national in-store team and integrated marketing, insights and digital commerce capabilities.

“Retailers are looking for brands that can deliver reliable supply, differentiated consumer products and incremental growth in-store and on a screen,” said Tyler Lowell, managing partner and CEO of C.A. Fortune. “Gotham Greens brings all three benefits to the table, along with a strong, recognizable brand and an innovation pipeline that gives us plenty of runway to grow the business together. We’re excited to help bring Gotham Greens to more retail customers across the country.”

Together, these moves reflect Gotham Greens’ broader investment in the people, partnerships and capabilities needed to scale nationally and unlock the full potential of its growing portfolio. The company’s products include the No. 1 brand of basil, the fastest-growing greenhouse-grown salad kits and best-selling pesto sauces.

“Gotham Greens has already built something few companies and brands in this industry can replicate: a national network of greenhouses, established retail partnerships, a trusted brand and a fresh food platform that extends well beyond leafy greens,” Stevenson said. “With the addition of Natalie and C.A. Fortune to the Gotham Greens team, we’re better positioned than ever to expand distribution, drive velocity and household penetration, and deliver long-term profitable growth across our portfolio.”

About Gotham Greens

Gotham Greens is one of the largest brands of greenhouse-grown leafy greens and fresh foods, on a mission to transform the way we approach our food system by putting people and the planet at the forefront.

The company offers delicious, longer-lasting lettuce and herbs that are always in season, along with a line of fresh salad kits, dressings, dips and cooking sauces. A Certified B Corporation™, Gotham Greens sustainably grows high-quality produce across a national network of climate-controlled, hydroponic greenhouses in nine U.S. states: New York, Illinois, Rhode Island, Maryland, Virginia, Colorado, California, Georgia and Texas.

Gotham Greens products are available in more than 6,500 locations nationwide, including Whole Foods Market, The Kroger Co., Sprouts Farmers Market, Albertsons, FreshDirect, Publix, Amazon Fresh, Target and other retailers.