Brinker Bakery and ARYZTA Food Solutions Launch Strategic Partnership

Brinker Bakery is repositioning itself for the future and has entered into a strategic partnership with ARYZTA Food Solutions GmbH. The goal is to combine the strengths of both companies and continue providing customers with a reliable supply of high-quality baked goods.

Going forward, Germany’s Brinker Bakery will focus entirely on its core expertise: producing and selling fresh baked goods through its approximately 70 company-owned locations.

Craftsmanship, regional ties, and innovative products will remain central to the company’s success. As part of the realignment, ARYZTA Food Solutions will take over the frozen baked goods business and the associated B2B customer activities.

ARYZTA Food Solutions will serve as the exclusive partner for selected Brinker products on an ongoing basis. In addition, ARYZTA will take over the logistical supply of Brinker’s stores and continue to reliably serve its existing business customers.

“This partnership enables us to focus our efforts on the baking craft, our stores, and our regional fresh-delivery business. At the same time, our customers will benefit from a strong and efficient supply chain,” Brinker Bakery management said.

The partnership will create synergies across production, sales, and logistics. While Brinker continues to strengthen its artisanal expertise, ARYZTA will contribute its nationwide sales, distribution, and logistics capabilities.

Both companies view the partnership as an important step toward sustainable growth and the long-term successful development of their respective business models.

About ARYZTA

ARYZTA is a global company and a European market leader in frozen baked goods.

ARYZTA is an international bakery company with a leadership position in convenience bakery. We offer a comprehensive range of products and services for in-store bakery solutions. ARYZTA has excellent capabilities in the baking industry offering high quality and great tasting bread & rolls, morning bakery and savoury bakery. Our purpose is to create moments of joy for our consumers everyday with our baked product range freshly baked off at the point of sale.

ARYZTA operates 13 bakeries as well as 14 manufacturing sites for the Quick Service Restaurant channel producing burger buns and 7 sales organizations for Food Solutions. ARYZTA is present in 27 countries in Europe and Rest of World (i.e. Asia-Pacific). ARYZTA delivers high quality and safe food as we operate best-in-class QA systems across all of our well invested bakeries, have achieved the highest levels of accreditation from leading food safety organizations as well as meeting stringent customer and internal audit standards.