InStore Ignite’s Workshops Tackle Two Big In-Store Challenges

New seminars are scheduled from InStore Ignite Path To Purchase Institute.

New interactive workshops are coming to InStore Ignite this Nov. 10-12 in Chicago. The sessions are designed to help teams tackle the in-store challenges that matter most and leave with ideas they can actually put into action in 2027.

From making better use of retail measurement to uncovering where your next growth opportunity is hiding, Ignite workshops will give you cutting-edge frameworks, fresh thinking and practical tips for taking your organization forward to the future.

Better data doesn’t automatically mean better decisions. Explore how leading brands and retailers are connecting in-store performance, retail media, shopper behavior and commercial outcomes to make measurement more actionable. Identify the metrics that matter, uncover blind spots and build a framework that turns insights into decisions.

Your Growth Opportunity May Be Hiding in Plain Sight: Not every SKU deserves the same investment. Learn a practical framework for identifying the products driving the greatest value and uncovering growth opportunities across your portfolio. Use data and AI to sharpen merchandising decisions, prioritize investments and focus resources where they can have the greatest impact.

Giant Eagle’s Kasey Shaffer, Vice President, Marketing and Own Brands, will share how it’s taking its loyalty program to the next level, using customer data to create more relevant experiences and new reasons to engage – from fuel rewards to targeted promotions. The conversation will explore how those insights are also shaping marketing and merchandising decisions across the customer journey.

Learn more here.