GIANT and Partnership for a Healthier America Launch Back-to-School Health Campaign

CARLISLE, Pa. – As families across the East Coast head back to school, The GIANT Company and Partnership for a Healthier America (PHA) are teaming up to make the healthier choice the easier choice, turning everyday grocery runs into support for neighbors facing hunger.

From August 21 through September 3, GIANT and MARTIN’S customers can save on participating GOOD GOOD better-for-you products and, with each qualifying purchase, help fund healthy food access for families in need.

The in-store activation is part of a nationwide initiative connecting some of the nation’s most beloved food brands, retailers, and families through better-for-you products, backed by the Guiding Stars® nutrition standard. The back-to-school moment is one of the initiative’s first major in-store activations.

How the Back-to-School Campaign Works: Spend and save. From August 21 through September 3, customers who spend $10 on participating GOOD GOOD products at GIANT and MARTIN’S stores will save $5 at checkout.

Give back. With each $10 basket of participating products, The GIANT Company will make a $5 donation to support PHA’s healthy hunger relief initiatives, committing up to $100,000* to help families in need access healthy food. Every better-for-you basket does double duty: better nutrition for one family, supporting healthy food for another.

Where to find it. The campaign will be featured at all GIANT and MARTIN’S stores in Pennsylvania, Maryland, Virginia and West Virginia, with support that includes a weekly circular feature, in-store signage and displays, digital media, and featured placement at checkout.

Participating GOOD GOOD Brands: Participating better-for-you brands featured in the back-to-school campaign include Kashi and Bear Naked (WK Kellogg Co), SkinnyPop (The Hershey Company), The Laughing Cow and GoGo squeeZ (Bel Brands, USA), Graza, Ripple, Capri Sun Hydrate (Kraft Heinz), and Crispy Green. Each product meets the GOOD GOOD mission of providing a better-for-you option for families looking to get the school year started right.

“Back-to-school is one of the most important milestones on the calendar for families each year. It’s when parents are actively making choices about what goes in the cart, into the lunch box, and onto the menu. Through our partnership with The GIANT Company, we’re making it easier for families to choose better-for-you foods, and turning those choices into access to healthier food for neighbors who need it. That’s the power of doing good for your family and good for someone else’s at the same time,” said Noreen Springstead, President and CEO, Partnership for a Healthier America.

“Nutrition plays a key role in helping students learn, grow and thrive. We’re proud to work alongside partners who share our commitment to eliminating hunger and are especially grateful to our generous customers for their support,” John MacDonald, chief marketing officer, The GIANT Company. “Together, we’re making it easier for children to access the nourishment they need to succeed in the classroom and beyond, while helping families focus on what matters most as they prepare for a new school year.”

“At Bel, we’re fighting for better snacking — and as a founding member of the Good Food Coalition, we’re turning that fight into action. This campaign means better back-to-school snacks, more savings for families, and more nutritious food for those who need it most,” said Peter McGuinness, CEO of Bel North America.

About the Good Food Coalition and GOOD GOOD

The Good Food Coalition is a first-of-its-kind marketplace framework connecting better-for-you foods, retailers, and families aligned around the mission of GOOD GOOD, and backed by the Guiding Stars nutrition standard. Purchases of participating GOOD GOOD products carry a built-in pay-it-forward impact, unlocking support for PHA’s Healthy Hunger Relief initiatives.

About Partnership for a Healthier America

At Partnership for a Healthier America (PHA), we are advancing equitable access to nutritious food for all in America to lead healthy lives. As a national nonprofit founded alongside Former First Lady Michelle Obama’s Let’s Move! campaign in 2010, PHA works with community organizations, corporations, foundations, and governments to build healthier communities through nutritious food.

About The GIANT Company

For over 100 years, The GIANT Company has been bringing fresh food at great prices to local neighborhoods across Pennsylvania, Maryland, Virginia, and West Virginia. Known locally as GIANT and MARTIN’S, the company’s more than 35,000 team members are dedicated to delivering value, freshness and kindness, every day. Founded and based in 1923 in Carlisle, Pa., the company has nearly 200 stores, online grocery services, pharmacies, and fuel stations to meet the ever-evolving needs of today’s customers and communities. The GIANT Company is a company of Ahold Delhaize USA.

About Bel US

Bel US is part of the Bel Group, a global leader in fruit, veggie and dairy snacking with 160 years of expertise. Family-owned, mission-led, and rooted in innovation, Bel US creates delicious fruit, veggie and dairy portion-sized snacks. Iconic brands like Babybel®, GoGo squeeZ®, The Laughing Cow® cheese, and Boursin® are among Bel US’s most loved brands. With U.S. offices in Chicago and New York, and food facilities in Idaho, Michigan, Wisconsin, and South Dakota, Bel is committed to the Fight for Better Snacks – delivering nourishment, bringing joy and building a more sustainable food system- For All, For Good.

Bel US’ brands Babybel®, The Laughing Cow® cheese and Boursin® are found in store deli, dairy and produce departments.