That Flower Feeling Celebrates New and Renewing Q2 Donors Powering “Just Add Flowers” National Campaign

Carlsbad, Calif. – That Flower Feeling, the national 501(c)(6) marketing initiative working to increase floral consumption across the United States, is pleased to recognize a new wave of Q2 donors and renewals whose support helps fuel the Just Add Flowers campaign.

This growing coalition of contributors underscores industry-wide belief in flowers as an everyday essential for self-care, home décor, gift giving, “just because,” and mindfulness.

New Q2 donors include:

Jacklyn S. Burrell, Blooming Canyon Flowers, Choice Farms, Falcon Farms, FloraLink, Red Mountain Wholesale Florist LLC, Rich Hoffman, Rockcastle Florist, and Mellano & Company.

Renewing donors include:

Hortica, Elite Flower, Flower Pak, Chrysal, Misty Flowers, BYU-Idaho, Floralgive.org, World of Spray Roses, Green Mountain Floral Supply, Danziger, and Details Software.

These donors represent farms, wholesalers, florists, technology partners, educators and nonprofit organizations, reflecting the collaborative nature of That Flower Feeling’s mission. Their voluntary contributions help fund a national mix of digital, social and audio advertising across platforms including Instagram, TikTok, Pinterest, YouTube and streaming audio.

The campaign encourages Americans to Just Add Flowers to everyday moments—not only holidays and major life events.

“Every new and renewing donor is a vote of confidence in the power of unified consumer marketing,” said Interim Executive Director Joe Don Zetzsche. “This Q2 group understands that when we encourage people to Just Add Flowers—to their self-care routines, their living rooms and their everyday gestures—we’re growing demand for flowers across the entire U.S. market, from the farm to the local florist.”

Zetzsche continued, “Our donors are helping us keep flowers top of mind year-round, not just for marrying and burying. With their support, we can extend our reach, build on strong early campaign results, and make adding flowers a simple, repeatable habit for more Americans.”

For more information or to support That Flower Feeling, visit thatflowerfeeling.org.

About That Flower Feeling

That Flower Feeling is a 501(c)(6) collaborative effort funded by floral industry stakeholders to promote the use and enjoyment of fresh flowers in the United States.