Bolthouse Fresh Foods and Tajín Team Up on New Carrot Shakers Flavor

BAKERSFIELD, Calif. – Consumers continue searching for healthier, convenient snacks that deliver bold flavor and satisfying crunch. Bolthouse Fresh Foods™ is answering that demand with an exciting new collaboration with Tajín® seasonings, bringing together Bolthouse Fresh’s innovative Carrot Shakers® and Tajín’s iconic chile-lime flavor in a new better-for-you snack experience.

The new Bolthouse Fresh® Carrot Shakers package will feature Tajín Clásico Seasoning Reduced Sodium paired with fresh baby carrots in an easy grab-and-go format designed for today’s busy consumers. The interactive package allows consumers to release the seasoning directly into the bag and shake for a flavorful snack experience.

Bolthouse Fresh Foods originally launched Carrot Shakers with bold seasoning flavors like Zesty Ranch and Dill Pickle, creating a fun and engaging way for consumers to enjoy more vegetables throughout the day. The new Tajín collaboration builds on that momentum while tapping into the growing popularity of Tajín seasoning across fresh produce and healthy snacking categories.

“We are incredibly excited to partner with Bolthouse Fresh on this new Carrot Shakers collaboration featuring Tajín,” said Eric Patrick, Tajín Fresh Produce Alliances. “This is something we’ve wanted to do for years, and the timing is perfect with recent trends showing consumers are looking for healthier snack options with bold flavor. Tajín paired with fresh carrots is a natural fit. We believe this partnership creates a fun, flavorful and convenient way to encourage more fresh vegetable snacking.”

“This strategic partnership with Tajín resonates strongly with both shoppers and customers,” said Kim St George, VP of Sales & Marketing at Bolthouse Fresh Foods. “The recognition and trust behind our two brands create a winning combination. By bringing together Bolthouse Fresh Foods’ leadership in fresh carrots with Tajín’s iconic flavor, we’re delivering a differentiated offering that generates excitement in the produce department.”

The collaboration also reflects both brands’ commitment to delivering differentiated fresh snacking solutions that help customers meet growing consumer demand for bold flavor and produce-forward innovation. The new Tajín Carrot Shakers will be available in both retail and foodservice channels, including K-12 schools, helping make fresh vegetable snacking more accessible across a variety of occasions.

With vibrant packaging, an easy-to-use seasoning delivery system, delicious carrots and the unmistakable flavor of Tajín, the new Carrot Shakers package is expected to appeal to consumers seeking fresh snack alternatives that do not compromise on taste.

About Bolthouse Fresh Foods

Headquartered in the heart of California’s Central Valley, Bolthouse Fresh Foods™ has been a trusted name in produce since 1915. As one of North America’s largest growers, packers, and distributors of fresh carrots, the company serves a full range of eating occasions, from healthy snacking to meal prep staples. With a dedicated team across its growing, harvesting, and processing operations, Bolthouse Fresh Foods cultivates and distributes fresh carrots year-round through an integrated network that includes efficient rail shipping to our distribution center in Hodgkins, Illinois. Bolthouse Fresh® products are available in major retailers across the U.S. and through foodservice and manufacturing channels nationwide. In 2025, Bolthouse Fresh Foods was recognized by Fast Company as one of North America’s Most Innovative Companies, a testament to its commitment to bringing fresh thinking to the produce aisle.

About Tajín

Industrias Tajín® is a market leader in both Mexico and the United States in chile products, in addition to being one of the most important brands in producing and commercializing products derived from chile worldwide. Today, it has a presence in more than 65 countries around the world. Tajín was founded in 1985, surprising consumers with the perfect blend of mild chile peppers, lime, and sea salt. In 1993, Tajín made its first export to the United States, and Tajín International Corporation was established in Houston, TX, from where all commercial activity of the brand in the U.S. is managed. The brand arrived in Central American and European markets in 2006.