DiSilva Fruit Launches 2026 Summer Citrus Program Featuring Bright Bounty

Chelsea, MA – DiSilva Fruit is preparing for another strong summer citrus season, delivering fresh, flavorful, and affordable citrus options to retailers and consumers across the Northeast. Running from June through October, the company’s 2026 import citrus program will feature premium citrus sourced from trusted grower partners throughout the Southern Hemisphere, including Navels from South Africa and Chile, Mandarins from Peru, Uruguay, South Africa, and Chile, and Lemons from Argentina, Chile, and Mexico.

As shoppers continue looking for ways to stretch their grocery budgets without sacrificing quality or nutrition, citrus remains one of the best values in the produce department — offering versatility, freshness, and everyday affordability for families throughout the summer months.

“Our focus this summer is simple — deliver great eating citrus at a price point consumers can feel good about,” said Alden Guptill, Sales Manager at DiSilva Fruit. “We’re seeing strong crops, excellent quality, and promotable volume across several categories. Citrus continues to be one of the most affordable healthy snack options in the store, and retailers have a real opportunity this summer to showcase value while still delivering premium flavor.”

The company’s growing Bright Bounty label will play a major role in this season’s program, offering both organic and conventional citrus packed in eye-catching, consumer-friendly packaging designed to stand out at retail. Bright Bounty’s mission centers around delivering abundant freshness, strong value, and dependable quality for today’s shoppers.

DiSilva Fruit will offer Mandarins, Navels, and Lemons in a variety of pack styles designed to support both merchandising flexibility and consumer convenience. Popular options will include 3lb and 4lb citrus bags, bulk display cartons, and multiple lemon pack configurations including 1lb, 2lb, and 5lb consumer packs. These versatile pack options allow retailers to promote citrus across a variety of summer occasions, from healthy snacking and lunch preparation to grilling, entertaining, and beverage occasions.

“Consumers are becoming increasingly intentional with their grocery purchases,” Guptill added. “They want products that are healthy, versatile, and affordable. Citrus checks every box. Whether it’s mandarins for kids’ snacks, lemons for summer cooking and drinks, or navels for everyday freshness, citrus continues to over deliver on value.”

In addition to affordability, citrus continues to resonate with health-conscious shoppers looking for nutrient-dense foods that support active lifestyles. Citrus fruits are naturally rich in Vitamin C, antioxidants, hydration, and dietary fiber, making them a strong fit for seasonal wellness and healthy eating promotions.

DiSilva Fruit encourages retailers to build aggressive summer citrus promotions throughout key seasonal windows including Fourth of July, back-to-school, and Labor Day. Secondary displays, cross merchandising with beverages and grilling items, and wellness-focused merchandising can help retailers maximize impulse purchases and increase category movement throughout the summer season.

About DiSilva Fruit and Bright Bounty
DiSilva Fruit and Bright Bounty is part of the Arrowfarms family of companies, headquartered in Massachusetts. The company is a trusted importer and distributor serving the Northeast with year-round conventional and organic produce programs. Through strategic grower partnerships, private label solutions, and daily deliveries, DiSilva Fruit remains committed to delivering quality, freshness, transparency, and value throughout the supply chain.