OLD LYME, CT – Deep River Snacks, a leader in premium, natural and flavorful chips, popcorn and baked crisps, will showcase three innovative additions to its product line at the Natural Products Expo West tradeshow in Anaheim, CA: its recently launched line of natural flavored tortilla chips in bold Nacho Cheese and Peach Habanero varieties, and a new, limited edition Ninja Ginger kettle cooked potato chip.
“Flavored tortillas are a multi-billion dollar industry and there is no natural alternative that offers the same bold flavor and taste without all of the junk,” says Jim Goldberg, the company’s founder and CEO. “Our research shows that 52% of Doritos buyers would switch to a natural alternative if it was available, and we’re seeing that statistic come to life as the product hits the market.”
Deep River Snacks Tortillas began shipping in October 2014 and includes Nacho Cheese and Peach Habanero varieties, available in 1.5oz and 5oz bags.
The company will also unveil a limited edition Ninja Ginger variety of its iconic kettle cooked potato chips at the Expo. This new, on-trend flavor gives taste buds a kick with the company’s signature, thick cut kettle chips dressed in a sweet, savory and slightly spicy combination of ginger, chili pepper and cilantro. Like all Deep River Snacks products, the Ninja Ginger packaging will help promote a non-profit organization. SAVE JON, a group pioneering new ways to develop a cure for Primary Sclerosing Cholangitis, is featured on the bag.
“At Deep River Snacks, we say ‘We Give A Chip’ – we give a chip about great flavors, we give a chip about supporting amazing non-profits. SAVE JON is an incredible organization and I hope that we can encourage others to join us in supporting their important work to build a cure for PSC, a cause very close to my heart” comments Jim Goldberg. Goldberg has a son who is living with PSC.
"This new partnership with Deep River Snacks is a game changer for curing rare diseases," said Lisa Boyette, MD, PhD, Founder of SAVE JON, Inc. "It pairs a company that has demonstrated ultimate commitment to charity – because of a personal connection – with an organization that focuses solely on building cures for patients.”
All Deep River Snacks products are Certified Gluten Free, made from Non-GMO ingredients and contain no artificial flavors, colors or preservatives. The line is also Nut Free and Kosher certified.
About Deep River Snacks
Deep River Snacks is passionate about creating great tasting snacks that are made from ingredients anyone can feel good eating. With the mission of “flavor first,” the company has created an extensive line of kettle cooked potato chips, tortilla chips, crisps and popcorn that are Certified Gluten Free, Non-GMO, Kosher, and Nut Free. Since its founding in 2002, the company has also been passionate about supporting charity and features a non-profit organization on each of its bags. For more information, please visit DeepRiverSnacks.com.
About Save Jon
Lisa Boyette, MD, PhD, founded SAVE JON to save her brother Jon’s life: Jon has Primary Sclerosing Cholangitis (PSC), a rare disease affecting the bile ducts and liver. Nationwide, between 30,000 and 50,000 people are estimated to have PSC, and 1 in 10 Americans suffers from a rare disease. A 501(c)(3) non-profit organization, SAVE JON addresses needs critical to patients living with PSC: developing therapies to slow progression of the disease, detecting liver and bile duct cancer earlier, and finally curing PSC. Learn more at save-jon.org.
Source: Deep River Snacks
