FairFruit Brings Year-Round Peas and French Beans to Canada
April 27, 2026 | 5 min to read
The group is attending CPMA 2026 to bring sustainable specialty vegetables from Guatemala and Peru to the Canadian market all year round.
FLORIDA — FairFruit – a global leader of regenerative agriculture – is expanding its year-round specialty vegetable exports to Canada, using CPMA 2026 as a platform to connect with buyers who demand consistent, reliable supplies of high quality fresh produce traded with fairness and integrity.
Backed by Canadian market research, FairFruit has identified opportunities to develop direct responsible supplies from its own production companies in Guatemala and Peru. This dual origin model offers buyers supply continuity during the complementary primary growing seasons of Guatemala (November to April), and Peru (May to November).
Grown according to strict quality and food safety specifications, and packed and cold-chain managed from field to port, FairFruit’s portfolio includes both conventional and Fairtrade-certified French beans, peas, brassicas, and mini and colored carrots.
Canada marks a natural next step for FairFruit’s international sales evolution. Building on a positive track record in the U.S. and Europe, the Canadian market offers a large and growing urban consumer base of 40 million people and a thriving food retail market.
Established import hubs in eastern Canada present an attractive entry point for FairFruit’s year-round complementary Guatemalan and Peruvian supply model. Production is fully managed by FairFruit, from agronomic decisions in the field to quality validation at the packing stage. This vertical integration enables FairFruit to guarantee consistent volume and specifications – reliability that retail and foodservice buyers require.
Evert Wulfrank, CEO of FairFruit USA, explains: “CPMA 2026 is the right moment for FairFruit to take this step. We are a unique player with producers in both Guatemala and Peru, and we’re the largest company dedicated to exporting Peruvian peas to the UK, European Union, the U.S. and Japan. Our current customers choose us because our product arrives on specification, at consistent volume, season after season. We’re ready to offer Canadian buyers the same.”
Wulfrank continues: “FairFruit offers Canadian buyers a sustainable supply proposition that combines consistency, honesty, and long-term value. Our year-round French beans and peas present a direct, dependable solution that addresses gaps in the Canadian market, backed by values that resonate with Canadian consumers. Our aim is become a recognized, trusted supplier to the eastern Canadian fresh produce trade.”
Supplying with integrity, FairFruit focuses on sustainable production and fair partnerships to deliver honest food. Over the last two decades the company has fostered long-lasting relationships with Guatemalan and Peruvian producers who grow in harmony with nature.
This regenerative, technical-driven approach to building resilient production across varying climate zones helps FairFruit to manage climate risks like El Niño, maintaining consistent volume to bridge supply gaps.
Presenting A Strong Offer
For Canadian buyers FairFruit offers a genuine story about fairness, community impact, and responsible supply. Its premium fresh vegetables are grown year-round in Guatemala and Peru to stringent standards, giving buyers a differentiated sourcing option aligned with rising Canadian demand for ethical and sustainable supply.
This strong foundation is grounded in product quality, supply reliability, and operational transparency. FairFruit’s quality assurance protocols begin in the field and are validated at multiple stages right through to packing and export, ensuring that order commitments are delivered consistently to buyers.
At CPMA 2026, the company is looking for long-term partnerships with Canadian buyers who value traceability, open communication, and shared commercial goals. Ontario is a priority market on account of its concentration of foodservice, retail, wholesale, and produce import activity. Toronto and Montreal also represent major commercial hubs, with eastern Canada overall providing the most direct and commercially viable route for introducing FairFruit’s produce to Canada.
Caroline Floren, Sales & Operations Manager at FairFruit USA, asserts: “We are not just offering products – we are offering a fair partnership. Our goal is to become a trusted, consistent supplier for Canadian buyers and a long-term partner in their growth. The quality of our relationships matters more to us than volume at the outset.”
Produce will be shipped from Guatemala by ocean to eastern North American ports, then distributed by refrigerated truck to maintain cold chain integrity throughout the journey. This model supports FairFruit’s ethos of transparency, sustainability, and efficiency, while giving Canadian buyers a clean and direct supply chain.
Satisfying Converging Trends
Market research shows a meaningful opportunity for Guatemalan vegetables in Canada. Consumer demand is growing for responsibly-sourced fresh produce, and products that deliver a positive social impact – the exact principles upon which FairFruit was built.
Claudia Granados, Marketing & Business Development Manager at FairFruit, comments: “Canadian consumers are showing a growing demand for healthy, fresh, and functional produce. Foods supporting immune health, plant-based nutrition, and nutrient-dense ingredients are all on the rise (Nourish Food Marketing Trend Report, 2025). Our range fits within this trend: peas and French beans are high in plant-based protein; colored carrots are visually distinctive and nutrient-rich; and butternut squash is a versatile, seasonal staple for both retail and foodservice.”
CPMA 2026
FairFruit is exhibiting within the Guatemala Pavilion, Booth 1843, at the CPMA Convention & Trade Show 2026 on April 28-30 in Toronto, Canada.
The team invites Canadian buyers to schedule an appointment to meet Caroline Floren (Sales & Operations Manager USA) and Claudia Granados (Marketing & Business Development Manager) to explore the company’s Guatemala-grown range, and discuss opportunities for direct collaboration.
ABOUT FAIRFRUIT
Founded in 2003, FairFruit is a Belgian company specializing in specialty vegetables and exotic fruits. Together with our network of producers in Guatemala and Peru we grow the best healthy and sustainable vegetables. We are committed to creating a fairer, more equitable, and more sustainable food system for everyone. We believe that regenerative agriculture is the cornerstone of a more sustainable planet. That’s why we dedicate every day to inspiring positive change in partnership with those most impacted by it – from local producers to global consumers. FairFruit forms part of Durabilis, a global collective of sustainable businesses and brands that drive change and promote ethical food practices.