Dawn Foods Shares How to Bringing Affordable Luxury to Everyday Eating

Today’s bakery success is about more than great taste—it’s about creating memorable experiences for your customers no matter what the occasion. Across the industry, we’re seeing a clear trend we call Elevated Indulgence: an emphasis on affordable luxury that turns everyday treats into something special.

At Dawn Foods, we see this shift as a powerful opportunity: consumers are craving treats that go beyond the ordinary to infuse everyday moments with a sense of delight and celebration. Bolder flavors, surprising textures, and premium ingredients are now at the forefront, making daily moments of indulgence available and exciting for everyone.  

What is Elevated Indulgence?

Elevated Indulgence is about bringing a touch of luxury to daily life without a luxury price tag. Today’s bakery shoppers want products that feel special—unique flavors, creative presentations, and multi-sensory experiences—yet remain accessible. In fact, 65% of Millennial consumers say they’re willing to pay more for an indulgent bakery treat that stands out, and around three quarters of both Millennial and Gen Z consumers say limited-time offerings make them want to try something new.¹  

To learn more, please visit Dawn Foods.