Sun World Brings Global Innovation to Fruit Logistica 2026

Sun World highlights how brand-led programs, real-world genetics, and long-term partnerships are shaping the future of fruit

BAKERSFIELD, Calif. — Sun World International will bring a partner centric perspective to Fruit Logistica 2026 in Berlin, Germany (Feb. 4-6, 2026), sharing insights drawn from in market campaigns and genetics designed for long term growth.

As Sun World enters 2026 — a milestone year, marking five decades since its founding — the company is placing its focus firmly on the future. This year’s showcase reflects broader global trial networks and a portfolio designed to elevate eating quality, consistency, and commercial value across the industry.

“It’s at events like Fruit Logistica where we step back and look at the bigger growth picture for fruit — what’s driving it today, what needs to change to sustain it, and how can we leverage our decades of connections, innovation, and science to achieve it,” said Bernardo Calvo, CEO of Sun World International. “Our conversations with partners have evolved. They’re focused on how fruit can consistently deliver flavor and value at scale in an increasingly complex global market — and that expectation is guiding our strategy. Our branded portfolio is already delivering results at retail, and our breeding pipeline is built in close partnership with growers and marketers, translating real-world performance into next-generation fruit designed for long term category growth, not short-term volume.”

At Fruit Logistica 2026, Sun World will focus on the ideas and insights shaping growth in the global fruit category, including:

• Fruit That Already Performs at RetailSun World will anchor conversations in proven, in-market programs that demonstrate what success looks like today. Drawing from established grape and fruit brands performing at scale, the discussion will reflect real learnings from global retail rollouts and branded programs such as AUTUMNCRISP^® — genetics that are already delivering consistent flavor, reliability, and shopper appeal in real-world retail environments.
• What “What’s Next” Actually Means for Fruit BreedingSun World will share how its breeding pipeline responds to tangible market needs — such as retailer demand for consistency and differentiation, and the need for varieties that perform across regions and seasons.  
• The Category Lift Created by Brand-Led ProgramsAs the global fruit industry becomes increasingly competitive, Sun World will highlight why branding is becoming essential and how brand-backed genetics can create value across the supply chain. Discussions will explore how modern fruit programs can move beyond commodity dynamics to drive measurable category growth for retailers and partners. 
• A Partnership Driven ApproachSun World’s partner conversations will center on long-term collaboration and shared strategies to drive sustainable category growth. These conversations are focused on building durable growth models together — grounded in real-world performance. 

“The advancements our company has made in creating some of the world’s best fruit reflects decades of investment in breeding and the deep expertise within Sun World’s global teams. For 50 years, we have steadfast in our unwavering commitment to meaningful differentiation, which still continues to shape varieties in our portfolio. With new fruits such as citrus, mangoes, and stone fruit on the horizon, we’ll continue to diversify our portfolio offerings in ways that elevate the fruit experience,” said Calvo.

Sun World’s reach now spans 18 countries, with licensed partners cultivating proprietary fruit for leading retailers across North America, Europe, Asia, the Middle East, and Latin America. 

Customers, partners, retailers, and media are welcome to experience the company’s full portfolio — including on-site sampling of select brands and varieties — and preview upcoming releases at Hall 25 Stand B-21 during Fruit Logistica 2026. 

About Sun World International

Celebrating 50 years of innovation, Sun World International is a global leader in fruit breeding, licensing and marketing, dedicated to developing premium produce varieties that perform across diverse growing regions and markets. For five decades, Sun World has partnered closely with growers to advance genetics that deliver consistency, flavor, and value while supporting long-term sustainability and commercial success. As it enters its next chapter, Sun World continues to shape the future of fresh produce through a robust global innovation pipeline. For more information, visit sun-world.com.