Bolthouse Fresh Foods Launches 2025 Reindeer Ready Digital Campaign and New Reindeer Carrot Snacks Offering

Bakersfield, Calif. — Bolthouse Fresh Foods, a leader in premium fresh carrots and innovative produce offerings, is proud to unveil its 2025 holiday initiative, the Reindeer Ready campaign. This year’s program features the launch of its limited-time, family-friendly Reindeer Carrot Snacks. The festive holiday packaging is designed to bring moments of joy, creativity, and togetherness to households this December.

“December is a special time for families, and we’re proud to play even a small part in creating those moments,” said Karen White, Vice President of Marketing. “Reindeer Ready brings a bit of holiday magic into homes by giving kids a fun and playful way to take part in the tradition of leaving carrots out for Santa’s reindeer. As a company rooted in community, we love celebrating the holidays with the families who bring our products into their homes. It’s our way of sharing the season together.”

Last year’s Are You Reindeer Ready digital and social campaign introduced Bolthouse Fresh™ playful team of reindeer. It quickly resonated with families through holiday-themed activities and printable tags for carrots left out for Santa’s reindeer. Building on that momentum, this year’s Reindeer Ready campaign expands from online engagement to an in-store and in-home experience with limited-time holiday packaging designed to bring kids directly into the fun.

Key Features of the 2025 Initiative Include:

• Limited-edition holiday packaging featuring kid-friendly visuals and a customizable “write-your-name” panel that lets children personalize their pack and create an interactive Reindeer Ready moment at home.

• A dedicated Reindeer Ready activity webpage, accessible through the QR code on each package or at www.BolthouseFresh.com/holiday. Families can download free coloring pages and activity sheets and submit their completed creations.

• A month-long social media program throughout December featuring the Bolthouse Fresh reindeer fleet along with holiday-themed content created for kids and kids at heart.

“The holidays are a time when families look for little ways to have fun together,” added White. “With this campaign and our new packaging, we’re excited to help new traditions take root and to make carrots part of the joy and creativity of the holiday season.”

The Reindeer Ready campaign and holiday packaging will begin rolling out regionally across select retailers in early December.

Consumers can follow Bolthouse Fresh™ on Instagram and Facebook for activity downloads and campaign updates.

Instagram: https://www.instagram.com/bolthousefresh/

Facebook: https://www.facebook.com/bolthousefresh/

About Bolthouse Fresh Foods™

Rooted in produce since 1915™, Bolthouse Fresh Foods™ is a leading producer of premium fresh carrots and innovative carrot-based products. With a legacy built on quality and innovation, the company continues to shape the future of fresh produce through bold product development and category leadership. Serving North American retail and foodservice providers, and as a global supplier of natural ingredients, Bolthouse Fresh Foods™ is on a mission to make fresh produce more exciting, accessible, and relevant for today’s consumers. Learn more at www.bolthousefresh.com.