Plant Grow Harvest to Showcase Digs Potato Innovation at the 2025 New York Produce Show

Cochise, AZ – Plant Grow Harvest (PGH), a vertically integrated grower, packer, and shipper of fresh potatoes with farms across the US, is proud to announce its participation in the upcoming New York Produce Show (NYPS), December 2-4. As the company continues expanding its innovative potato portfolio and year-round fresh supply, PGH will use NYPS as a platform to showcase its newest brand developments, merchandising solutions, and advancements in proprietary seed breeding.

At Booth #160, PGH will highlight the success of its two flagship consumer brands, Tasty Little Digs and Big! Digs, both of which have redefined clarity, flavor, and consistency in the potato category.

Launched earlier this year, Tasty Little Digs introduced shoppers to a vibrant line of petite, flavor-forward potatoes including Creamers, Fingerlings, and Organics, that made their retail debut in March 2025. Celebrated for their exceptional taste, convenience, and versatility, Tasty Little Digs continues to deliver on consumer demand for quick, nutritious meal solutions without compromising on flavor.

Building on that momentum, PGH recently introduced Big! Digs at IFPA 2025, a bold, unified approach to mainstream potato marketing featuring Russets, Reds, and Yellows. Designed to address longstanding label clutter in the category, Big! Digs brings a clean, consistent brand identity that simplifies shopping and elevates the consumer experience from shelf to kitchen.

“As we head into NYPS, our focus is on helping retailers succeed with a simplified, modern approach to potato merchandising,” said Dave Yeager, Chief Sales Officer at Plant Grow Harvest. “Both Tasty Little Digs and Big! Digs are resonating because they bring flavor, clarity, and trust back to the potato aisle, and we’re excited to showcase how these brands can elevate the category across the East Coast and beyond.”

Complementing its brand innovation, PGH has expanded its proprietary seed breeding program to develop superior potato varieties optimized for flavor, quality, and sustainability. Supported by a multi-region network of growing operations, PGH supplies fresh-dug potatoes for nine months of the year, an uncommon achievement that ensures unparalleled freshness and consistency for both retailers and consumers.

At NYPS, PGH will share insights into its breeding advancements and collaborative approach to driving category growth through simplified merchandising and consumer-centric branding. Visit Booth #160 to learn more.

About Plant Grow Harvest
Plant Grow Harvest is dedicated to producing and marketing high-quality potatoes through sustainable practices, advanced breeding, and innovative branding. With a focus on flavor, freshness, and simplicity, the company connects growers, retailers, and consumers through products that are as good for the planet as they are for the plate.