Bako Sweet Supports Retailers in Driving Heart-Healthy February Momentum
December 2, 2025 | 3 min to read
BAKERSFIELD, Calif. – As retailers plan for a strong start to 2026, Bako Sweet® is helping set the stage for an impactful kick-off to January’s healthy eating focus and February promotions centered on heart health and seasonal nutrition. With February recognized as both American Heart Month and National Sweet Potato Month, the timing creates a powerful platform to spotlight heart-smart foods and inspire shoppers to make nourishing choices.
Sweet potatoes continue to earn their reputation as a heart-healthy staple, officially certified by the American Heart Association. Naturally rich in fiber to support healthy cholesterol levels and packed with potassium to help maintain healthy blood pressure, sweet potatoes deliver meaningful cardiovascular benefits alongside vibrant flavor and everyday versatility. Their antioxidant content further supports overall wellness, making them a go-to choice for shoppers, especially toward the beginning of the year when health is top-of-mind.
“Sweet potatoes are a staple in any heart-healthy, anti-inflammatory diet,” said registered dietitian Amy Davis. “They support cardiovascular health thanks to their fiber, antioxidant, and naturally low fat content. They are also a great source of potassium, which helps to regulate blood pressure.”
To elevate in-store impact for 2026, Bako Sweet is bringing back its eye-catching pink packaging and heart-health merchandising displays in January, designed to stand out throughout the store. These displays will once again feature the American Heart Association’s trusted Heart-Check® mark, helping shoppers quickly identify products that align with their wellness goals.
“As shoppers continue prioritizing health-forward eating, January and February present a natural opportunity for retailers to spotlight foods that support long-term heart health,” said Susan Noritake, Vice President of Sales and Marketing at Bako Sweet. “Our pink heart health packaging and merchandising solutions make it easy for shoppers to connect nutrition with inspiration, while giving retailers a powerful tool to drive engagement and incremental sales during this key promotional window.”
Throughout the month, Bako Sweet will support retailers with a multi-channel campaign that includes influencer collaborations, registered dietitian partnerships, and expanded digital and social media activations. Shoppers can look forward to interactive content and approachable recipes that make heart-healthy living feel exciting and attainable.
Featured recipes will include creative options like Healthy Sweet Potato Cookies, a heart-shaped treat that blends indulgence with nutrition and aligns perfectly with the spirit of National Heart Month and National Sweet Potato Month. Display bins will feature QR codes linking directly to these recipes, offering shoppers an easy and interactive way to engage with in-store messaging.
For more information about Bako Sweet, visit bakosweet.com or contact the sales team at sales@countrysweetproduce.com or 661-858-1075 x818 to place an order.
About Bako Sweet®
For more than 75 years Country Sweet Produce, grower-packer-shipper of consumer brand Bako Sweet®, has been growing sweet potatoes in the country’s richest soil in the southern San Joaquin Valley of California, also known as “California’s Sweet Spot.” This land produces some of the best-tasting sweet potatoes on the market. Over the years, Bako Sweet has perfected the growing and harvesting process to ensure the highest quality and consistently-sized sweet potatoes. Today, Bako Sweet focuses on providing the largest variety of value-added, conveniently packaged sweet potatoes, as well as bulk sweet potatoes and specialty offerings. For more information about Bako Sweet, visit bakosweet.com.