Bland Farms and Weber Grills Kick Off ‘Gameday Sweetness’ Promotion to Fire Up Football Season Sales

GLENNVILLE, GA — Bland Farms, the nation’s leader in sweet onions, is teaming up with Weber to bring flavor and excitement to football season for this year’s “Gameday Sweetness” promotion. Designed to engage shoppers, inspire game-day meals, and drive produce department traffic, this brand-new partnership is designed to help retailers score big sales.

The promotion gives shoppers a chance to win exciting prizes all season through Bland Farms’ social media accounts, by scanning QR codes on POS and display materials, or by visiting the Bland Farms website to enter the sweepstakes for the grand prize provided by Weber. The website also features a collection of exclusive game-day recipes showcasing Bland Farms Premium Sweet Onions and Sand Candy Sweet Potatoes. Gameday Sweetness concludes after the “Big Game” on February 9, 2026, with a Weber SPIRIT E-435 LP (MSRP $899) awarded courtesy of Weber.

Troy Bland, CEO of Bland Farms, added:

This partnership brings energy and authenticity to the produce aisle. Weber shares our             commitment to quality and flavor, making this a natural fit for football season.

Sloan Lott, Director of Sales at Bland Farms, noted that the company’s commitment to retailers goes beyond quality produce:

Everything we do is about helping our retail partners succeed. From co-branded displays to         turnkey promotions, we’re giving retailers the tools to connect with shoppers in meaningful         ways and keep them coming back.

That commitment includes a full promotional toolkit with:

• Custom POS and display materials spotlighting the Gameday Sweetness theme
• QR code signage linking directly to sweepstakes and recipes
• Digital and social content to extend reach beyond the store
• Recipe and giveaway integration to spark shopper engagement

Bland Farms will be sharing more about the promotion at the New York Produce Show this week. Be sure to stop by Booth #335!  Retailers interested in participating can also contact their Bland Farms sales representative or visit www.blandfarms.com for more information.

About Bland Farms®

Bland Farms® is the nation’s largest grower, packer, and shipper of sweet onions, recognized for pioneering the year-round sweet onion category. Family-owned and operated for more than four decades, Bland Farms is committed to quality, innovation, and integrity—bringing the sweet taste of tradition from our fields in Georgia and Peru to families everywhere.