What’s Trending for Halloween 2025: From Creepy Confectionery to Spooky Snacks
October 30, 2025 | 1 min to read
The spooky season has started. Halloween is a major celebration not just in the US, but also in Canada, Japan, Australia and many other countries worldwide. In Europe, the holiday is gaining momentum every year. And just as Halloween is inextricably linked to pumpkins, costumes and ghosts, it is also bound up with seasonal snacks and festive treats.
Our Taste Tomorrow global trend monitoring shows that over the past two years, there has been a 94% increase in online conversations about Halloween bakery, pastry, and chocolate creations compared to previous years, highlighting the growing demand for spooky sweets and creative confections.
Curious what creepy confectionery and spooky snacks are trending in 2025? Discover the treats sparking consumer attention on retail shelves.
Visit Taste Tomorrow by Puratos to read more.