Honeybear Brands Showcases Premium Apple Varieties, Expanded Production, and Spotlights Category Leadership
October 16, 2025 | 3 min to read
Honeybear Brands is launching the season with the fresh harvest and nationwide shipping of premium apples like the ruby-red, sweet-and-tangy Pazazz® and the crisp, sweet JUICI®, showcased at the IFPA Global Produce & Floral Show. Expanded Washington State partnerships with Starr Ranch Growers and Valicoff Fruit Growers plus Southern Hemisphere programs support year-round supply, while the company emphasizes data-driven retail support and premium fruit quality.
ANAHEIM, CA — Honeybear Brands is kicking off the new season with the fresh harvest of its exclusive premium apple varieties, including the ruby-red, sweet-and-tangy Pazazz® and the crisp, sweet-flavored JUICI® brand apple. Both varieties are now shipping to retailers nationwide and will be featured at the IFPA Global Produce & Floral Show in Booth #1539.
JUICI® is the company’s newest varietal addition to its premium portfolio, joining a formidable lineup that includes First Kiss®, Pazazz®, and Honeymoon®. With this expansion, Honeybear continues to deliver on its promise of apples with exceptional flavor, superior crunch, and outstanding value.
Expanded Washington State Production & Year-Round Supply
The addition of Starr Ranch Growers and Valicoff Fruit Growers strengthens Honeybear’s footprint in Washington State, uniquely positioning the company for growth with key retail partners and export markets. Coupled with orchards and facilities in Minnesota, Wisconsin, Michigan, and New York—and Southern Hemisphere programs in Chile and Argentina—Honeybear Brands ensures a consistent, year-round supply of premium apples, pears, and cherries.
Commitment to Retail Partners
“Honeybear has been focused on expanding our footprint so we can distribute the best apple varieties grown ‘close to home, as well as arm customers with category data and insights that lead to success ’” said Chuck Sinks, President of Sales and Marketing, Honeybear Brands. “Knowledge is power and we take pride in helping retailers grow the apple category—both conventional and organic—with data driven information while exceeding expectations in fruit quality, customer service, and supply assurance”.
Visit Honeybear at IFPA Booth #1539
Retailers and industry partners are invited to taste the new season’s fruit—including First Kiss®, Pazazz®, JUICI®, and Honeymoon®—and connect with the Honeybear team, featuring new faces with long-standing industry expertise.
About Honeybear Brands
Honeybear Brands is a multi-generational grower, marketer, and innovator of premium conventional and organic apples, pears, and cherries. With operations rooted in the world’s finest growing regions, Honeybear combines sustainable farming practices with state-of-the-art packing facilities strategically located across the U.S. to deliver fresher, faster, and packed-to-order fruit. A robust year-round import program further ensures consistent supply and exceptional quality for retail partners and consumers alike.
Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products.
For more information about Honeybear, visit www.honeybearbrands.com. Please contact your Honeybear representative for more information. Honeybear® is a trademark of Wescott Agri Products.