Ingredion Selects Bader Rutter as Agency of Record
October 9, 2025 | 4 min to read
Ingredion has appointed Bader Rutter as its global agency of record to unify brand strategy, creative, digital and media across 120+ countries, aiming to accelerate a global marketing transformation and deliver consistent, locally relevant customer experiences. Stephanie Smith-Schellhorn cites Bader Rutter’s collaborative approach and impact-driven work, while CEO David Jordan emphasizes bold creative and measurable business results to grow Ingredion’s sales and market presence.
Unifying Ingredion’s brand globally by aligning under a single agency to strengthen its sales and marketing ecosystem
MILWAUKEE — Ingredion (NYSE: INGR), a leading global ingredient solutions provider serving customers in more than 120 countries, has named full-service marketing agency Bader Rutter as its global agency of record. This partnership is a pivotal step in Ingredion’s global marketing transformation, with Bader Rutter leading integrated brand strategy, creative and media efforts to heighten Ingredion’s global profile and accelerate business growth.
Headquartered in Westchester, Illinois, Ingredion operates at the intersection of science and food, delivering innovative ingredient solutions that improve the taste, texture, nutrition and functionality of food and beverages. With operations across Latin America, North America, Europe, Middle East, Africa and Asia-Pacific, Ingredion serves customers worldwide with a diverse portfolio that includes starches, sweeteners, plant-based proteins, food texturizers and other innovations that touch millions of consumers every day.
“As Ingredion works to deliver a consistent brand and elevated customer experience worldwide, we sought a partner to help us unlock potential through integrated strategy, breakthrough creative and impactful media,” said Stephanie Smith-Schellhorn, senior director and head of brand and marketing communications at Ingredion. “Bader Rutter’s expertise, collaborative approach and proven ability to deliver impact through globally consistent, yet locally relevant work makes them an ideal partner at this pivotal moment for our company.”
Bader Rutter will lead Ingredion’s integrated marketing efforts, including brand strategy, creative campaign development, digital marketing, and media strategy and implementation. The agency also will work closely with Ingredion’s global marketing team to ensure a streamlined and effective operating model across regions, driving cohesive brand integration and activation.
“We knew from the first meeting that we wanted to work with the Ingredion team. From their passion for partnership, to their drive for brand building and breakthrough ideas that transform categories, we had chemistry and a shared mindset from the start,” said David Jordan, CEO of Bader Rutter. “Together, ourteams will push boundaries, find ways to upend the ingredient category, and move people and markets – all focused on real business results.”
Together, Ingredion and Bader Rutter will accelerate the company’s global marketing transformation, ensuring every brand touchpoint delivers consistent, innovative and impactful experiences for customers worldwide.
With more than $200 billion in client market cap, Bader Rutter is experiencing the healthiest and most diverse portfolio in its 50-year history as an independent agency. The agency represents global leaders across agriculture, food, pet care, manufacturing and more, launching new categories, building brands and driving measurable growth through bold creative ideas, cutting-edge strategic thinking, marketing, public relations, digital and media innovation. As a leading partner of BBN, the world’s B2B agency, Bader Rutter is uniquely positioned to connect business strategy with transformative creativity on a global scale. This proven track record of business-building work made the Ingredion partnership a natural next step in the agency’s continued growth.
About Ingredion
Ingredion Incorporated (NYSE: INGR), headquartered in Westchester, Illinois, is a leading global ingredient solutions provider serving customers in more than 120 countries. With $7.4 billion in sales in 2024, the company specializes in starches, sweeteners, plant-based proteins, food texturizers and other innovative ingredients that improve the taste, texture, nutrition and functionality of food and beverages. Ingredion also provides ingredient solutions for a range of industrial applications, enhancing performance and sustainability across industries.
About Bader Rutter
Bader Rutter, headquartered in Milwaukee with an office in Chicago, is a 50-plus-year-old, employee-owned agency. It’s the leading B2B agency in the U.S. with deep expertise in the essential industries of agriculture, food and pet care. It helps drive business success for its industry-leading clients, such as Nestle Purina, Zoetis, Corteva Agriscience, Pioneer, McCain Foods, Tetra Pak and Seaboard Foods. Bader Rutter is the largest agency member of BBN, the World’s B2B Agency, representing 30 countries, 71 offices and more than 500 clients. See Bader Rutter’s work at www.baderrutter.com.