Misionero Unveils Rebrand of Garden Life Washed & Trimmed Line
October 9, 2025 | 2 min to read
Misionero’s refreshed Garden Life™ Washed & Trimmed line debuts at IFPA Global 2025, presenting a modernized visual identity that preserves field-grown quality while improving shelf appeal and sustainability. The redesign uses pre-printed lidding film to cut about 40% of container plastic, employs bold color segmentation and unified branding, and spotlights simplified quality callouts—Field Grown • Crisp & Crunchy • Hand Harvested—across items like Lettuce Wraps, Romaine, and Green Leaf.
Fresh new look — debuting at IFPA Global 2025
GONZALES, Calif. — Misionero, a leading grower and fresh-cut innovator, is proud to announce the rebrand of its Garden Life™ Washed & Trimmed line. The refreshed packaging and visual identity delivers a modern, cohesive look across the full portfolio—while maintaining the same trusted field-grown quality.
The new design enhances both shelf appeal and sustainability, featuring pre-printed lidding film that eliminates approximately 40% of plastic per container, reducing material use while maintaining freshness and convenience. Clean, bold color segmentation improves shopper recognition, while consistent branding and simplified quality callouts—Field Grown • Crisp & Crunchy • Hand Harvested—reinforce Misionero’s commitment to premium, practical produce solutions.
“This rebrand reflects what today’s shoppers are looking for: field-grown freshness and ready-to-use convenience,” said Nicole Minnich-Zapata, Marketing Director at Misionero. “The new Garden Life™ design not only modernizes our look but also supports retailers in continuing to drive category growth through stronger on-shelf differentiation. The rebrand comes at a time of strong momentum for Washed and Trimmed lettuces, which continues to outperform the broader packaged salad market.”
The refreshed line includes:
• Lettuce Wraps (formerly Lettuce Boats)
• Romaine
• Green Leaf
• Red Leaf
• Deli Leaf
The new Garden Life™ identity will make its official debut at IFPA Global 2025 in Anaheim, where attendees can preview the refreshed look and learn more about Misionero’s expanding portfolio of premium field-grown innovations. Visit Booth #1075 to see how Misionero is helping elevate and grow the lettuce category.
For more information about Misionero or the Garden Life™ rebrand, visit www.misionero.com.