Giorgio Fresh Taps Influencers to Bring the Brand to a New Generation
October 9, 2025 | 2 min to read
Giorgio Fresh is expanding its digital presence by partnering with influencers and content-driven chefs to connect with Millennial and Gen Z consumers, promoting *real food*, bold flavors, and everyday versatility. By showcasing mushrooms across Instagram and Facebook with recipe inspiration, prep tips, and fresh perspectives from wellness and lifestyle voices, Giorgio aims to elevate mushrooms from side dish to staple, making them approachable, essential, and relevant to modern, plant-forward home cooks.
BLANDON, PA – Giorgio Fresh is expanding its digital presence with a targeted influencer strategy aimed at connecting with younger consumers. By partnering with food creators and content-driven chefs, Giorgio is delivering its message of real food, bold flavors, and everyday versatility directly to Millennial and Gen Z audiences.
“We’re not just putting mushrooms on shelves, we’re putting them in people’s daily routines,” said Bryan Shelton, Vice President of Sales and Marketing at Giorgio Fresh. “Influencers allow us to bring the Giorgio story to life in a modern, authentic way that resonates with how people actually cook, eat, and share.”
As part of this initiative, Giorgio is collaborating with content creators who align with the brand’s core values, freshness, simplicity, and culinary creativity. These partnerships showcase Giorgio mushrooms across platforms like Instagram and Facebook in ways that feel accessible and inspirational.
With young shoppers increasingly drawn to plant-forward eating, cooking at home, and ingredient transparency, Giorgio’s influencer strategy helps elevate mushrooms from a side dish to a staple. By meeting consumers on social media and in their home kitchens, Giorgio is driving new levels of brand relevance and category engagement.
“Our goal is to make mushrooms feel exciting and easy to use, whether you’re a foodie, a new cook, or just looking for better meal options,” said Shelton. “We want Giorgio to be the brand people think of when they reach for fresh, flavorful ingredients.”
While interest in mushrooms continues to grow, many consumers are still unsure how to cook them properly or explore beyond basic uses. Giorgio’s influencer partners help close this gap by showcasing different mushroom varieties, new innovations, and easy prep techniques. From recipe inspiration to kitchen tips, this content empowers more shoppers to confidently cook with mushrooms, making Giorgio not only approachable but essential.
Giorgio is also looking beyond traditional food creators to explore fresh, unexpected perspectives through influencer partnerships. The brand is actively seeking to collaborate with voices across wellness, sustainability, and lifestyle, showcasing the versatility of mushrooms not just in the kitchen, but in broader conversations around mindful living and modern culture.
About Giorgio Fresh
Since 1928, Giorgio Fresh, the premier grower, packer and shipper of mushrooms has enjoyed a long-standing reputation for providing the worldwide retail and food service industry with the finest quality mushrooms. A family-owned business with a family tradition of excellence, the Giorgio brand has come to stand for quality and integrity nationally. For more information, visit Giorgio online at www.giorgiofresh.com or call 1-800-330-5711 for sales assistance.