Natural Delights Hosts Retailers and Media for Annual Harvest Tour
October 2, 2025 | 2 min to read
Natural Delights® hosted immersive Harvest Tours in Bard Valley, inviting retailers, partners, and media to hand-harvest with palmeros, tour sorting and packing facilities, and share a Medjool date–focused dinner titled Under the Yuma Sun. Attendees learned growers’ family histories, sustainable practices, and quality standards, strengthening storytelling and partnerships; over 200 guests to date have driven broad media reach and lasting collaborations for the brand.
YUMA, Ariz. – Natural Delights®, with coordination and support from Elephant House PR, hosted back-to-back Harvest Tours last week for retailers, transportation partners, and consumer media in Bard Valley just outside of Yuma, Arizona.
Guests were invited to try their hand at harvesting, guided by the expertise of the brand’s palmeros. The experience offered a firsthand look at the demanding process, which starts at the beginning of the year and culminates with hand-harvesting in September. They also toured the brand’s state-of-the-art facilities, gaining a deeper appreciation for the careful sorting, grading, and packing practices that ensures product quality.
Guests enjoyed an intimate dinner with the growers, prepared by local private chef and influencer Jane Olivia, featuring a Medjool date-inspired menu. The evening’s theme, Under the Yuma Sun, highlighted Mediterranean dishes that showcased Medjool dates as a star ingredient. Throughout the dinner, guests heard stories of the growers’ rich history and family legacies, gaining a deeper appreciation for the families behind the dates they purchase.
“This year’s Harvest Tour gave us the chance to show partners firsthand how much care goes into producing the highest-quality Medjool dates,” said Alexandra Molumby, Senior Brand Manager for Natural Delights. “From time in the palms to time at the table, they experienced the full story of our brand and the people who make it possible.”
“One of the most rewarding parts of our work is giving people the chance to go layers deep with the brands they represent – whether they’re retailers, vendors, or storytellers,” said Beth Keeton, President of Elephant House PR. “By experiencing the groves firsthand and seeing how Natural Delights are grown and harvested, guests leave not only surprised by what they learn, but fully equipped to share more meaningful stories and connect more authentically with their own audiences.”
To date, Natural Delights has hosted over 200 guests from all over the world at their annual Harvest Tours, resulting in millions of social views, long-term partnerships, media placements, and much more.
About Natural Delights®
Natural Delights® Medjool Dates, the leading Medjool date brand in North America, is a naturally sweet, whole fresh fruit grown in Bard Valley at the intersection of Arizona, California and Mexico where its very specific set of growing conditions are met. Water conservation, sustainable energy and connection with their community are the pillars of their organization. The Bard Valley Date Growers lead the industry in farming and best harvest practices. Every farm is subject to the same stringent certification process to ensure that every Natural Delights Medjool Date is grown to exacting standards. For more information on Bard Valley Natural Delights, please visit naturaldelights.com.