Celebrate National Seafood Month with King Oscar
September 25, 2025 | 2 min to read
Tinned fish is increasingly popular, with a remarkable 123.5% YoY view growth on TikTok and a 52% YoY search growth on Google. During National Seafood Month, King Oscar, a leading Norwegian seafood brand, introduces two innovative products: Wild Caught Mackerel in Sweet Thai Chili Sauce, which combines sweetness and heat with significant protein and omega-3s, and Kipper Snacks in Extra Virgin Olive Oil, boasting 18 grams of protein and no preservatives or GMOs.
Tinned fish continues to rise in popularity among consumers, with 123.5% YoY view growth on TikTok and 52% YoY search growth on Google. In celebration of all things tinned fish for National Seafood Month (October), King Oscar – the legendary Norwegian seafood producer and #1 brand in specialty seafood in the US – is showcasing two of its newest innovations to inspire healthy, flavorful snacking:
- King Oscar Wild Caught Mackerel in Sweet Thai Chili Sauce: Capitalizing on the “swicy” trend, King Oscar’s recipe was developed in-house to specifically meet consumer taste preferences for the perfect balance of sweetness and heat. With 21 grams of protein per serving and heart-healthy omega-3s as well as vitamins and minerals, Mackerel in Sweet Thai Chili Sauce is an easy, delicious snack or level up for your favorite pastas, salads and more.
- King Oscar Kipper Snacks in Extra Virgin Olive Oil: As the only premium offering of kippers in olive oil available on retail shelves, King Oscar Kipper Snacks pack a flavorful protein punch with 18 grams per serving and are made with 100% simple ingredients and no preservatives or GMOs.
For more information and where to find King Oscar’s Wild Caught Mackerel in Sweet Thai Chili Sauce and Kipper Snacks in Extra Virgin Olive Oil near you, head to www.kingoscar.com.