How Micro-Influencers are Changing Produce Shopping
August 28, 2025 | 1 min to read
In today’s marketing landscape, micro-influencers are transforming how consumers discover and purchase food, particularly fresh produce. These relatable and trusted figures, often local, share their experiences through platforms like TikTok, engaging audiences with their produce hauls and meal preparations. As fresh produce markets seek to leverage this influence, exploring strategies for effective seasonal campaigns becomes essential in driving product sales and enhancing community engagement.
In today’s marketing world, the biggest voices are not always the loudest or the most followed. We’ve seen the rise of micro-influencers across social media platforms and how they are reshaping the way that shoppers discover and buy food, including fresh produce!
They are relatable, trusted and usually local! Whether it’s a TikTok mom showing her weekly produce haul or a wellness coach highlighting how to prepare and enjoy certain foods and fruits, these micro-influencers are bringing fresh fruits and veggies into everyday conversations!
The question is – how do we as fresh produce markets harness this power?!
We’ve rounded up a few things to consider when working with micro-influencers to build effective, seasonal campaigns that move products.
To read more, please visit DMA Solutions.