SAF Rolls Out New Tools for Floral Industry Entrants
July 30, 2025 | 1 min to read
Many employers in the floral industry struggle to adequately prepare new employees for their roles. However, effective onboarding can significantly improve retention and engagement rates. The New Industry Entrants Resource Package, available to SAF members, offers essential insights into the floral industry, covering its basics, challenges, and opportunities. This resource is beneficial for those entering the workforce or considering a career change, equipping them with knowledge about the industry and its job expectations.
Do you struggle to educate new employees about the floral industry? Are your new employees unprepared for what a job in the floral industry entails?
If you answered yes, you’re not alone — and addressing this common challenge has real benefits for your business. Teaching new hires how their role fits into your business and the broader industry can double retention rates and enhance engagement, according to LinkedIn’s 2022 Workplace Learning Report.
Now, SAF members have access to resources designed to familiarize new employees with the basics of the industry. The New Industry Entrants Resource Package provides information about industry basics, challenges and opportunities, what to expect in a floral job, networking, and guidance for opening a floral business. It is also designed to educate those curious about a job in the industry, whether they are just entering the workforce or looking for a career change.
To read the rest of the story, please go to: Society of American Florists