Tyson Foods Beef & Pork Promotes ‘A Fresh Spin’ on Mealtime in New B2C Campaign  

SPRINGDALE, Ark. – Timed with the start of summer grilling season, Tyson Foods, Inc. has launched an omnichannel marketing campaign promoting its quality fresh meats in target regions nationwide. Showcasing the Tyson® brand range of pork and beef offerings – from fresh grinds to premium cuts, seasoned and marinated items and meal kits – the “A Fresh Spin” campaign is designed to reinspire mealtime with flavorful, affordable, protein options presented by the Tyson brand. 

Pork is increasingly recognized for its flavor, value and versatility. The Tyson pork products featured in the “A Fresh Spin” campaign include Steakhouse Pork Griller Steak, Savory Campfire Boneless Chops, Smokey Chili Butter Boneless Chops, Fresh Ground Pork (85/15 Tray), Frozen Ground Pork (80/20 Chub), and Tender & Juicy Extra Meaty Fresh Pork Baby Back Ribs. The very latest Tyson pork innovations launching this grilling season at select retailers include a Tyson Fresh Spareribs Mini-Rack (select Dollar General Stores) and a Tyson Brisket Style Pork (select Kroger stores). 

A Fresh Spin’s strategic and creative execution leverages insights from the Midan Meat Consumer Segmentation 3.0 study, including information on Connected Trendsetters and Convenience Cravers who are among the key targets. The flavor-forward messaging is underpinned by data confirming that flavor continues to be the primary driver behind meal choices. In fact, according to a Midan Quantitative Concept Test in October 2024, 98% of consumers indicate flavor is very or extremely important when cooking/choosing a meal. The campaign is designed to reach a total potential market size opportunity of nearly 78 million consumers.  

For more information about Tyson Foods Beef & Pork, visit TysonFreshMeats.com.  

About Tyson Foods, Inc.  

Tyson Foods, Inc. (NYSE: TSN) is a world-class food company and recognized leader in protein. Founded in 1935 by John W. Tyson, it has grown under four generations of family leadership. The Company is unified by this purpose: Tyson Foods. We Feed the World Like Family™ and has a broad portfolio of iconic products and brands including Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, State Fair®, Aidells® and ibp®. Tyson Foods is dedicated to bringing high-quality food to every table in the world, safely and affordably, now and for future generations. Headquartered in Springdale, Arkansas, the company had approximately 138,000 team members as of September 2024. Visit www.tysonfoods.com.