These days, even Target is in the business of selling Indian food. The big-box retailer offers pre-packaged, microwaveable meals such as tikka masala and curried chickpeas. The fine print on the labels suggests serving the meal with naan, “a traditional Indian bread.”

But it’s in this fine print that some Indian food experts say American grocers, retailers and even Indian restaurants are missing the point.

Naan is what most Americans think of as the traditional accompaniment to an Indian meal. And yes, the flaky, buttery bread, served steaming hot out of a clay oven, is delicious and tempting — but it’s not what Indians eat when they sit down to most meals.

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