We hit a very big milestone here at the Whole Grains Council: 10,000 products approved to use the Whole Grain Stamp!
When the Whole Grains Council had its first formal meeting in 2003, participants outlined goals for the organization:
• To clarify the definition of “whole grain,” document the health benefits of whole grains, and advocate additional whole-grain health research.
• To educate consumers about the benefits of whole grains
• To help Americans find whole grains, with a packaging symbol, and educate them on cooking whole grains
• To promote whole grains through a positive message about their benefits, rather than by criticizing refined grains.
• To serve as a conduit between science, industry and consumers.
• To help grain-product companies, retailers and restaurants meet the needs of health-conscious consumers with appealing whole grain products.
To read the rest of the story, please go to: Oldways Preservation Trust/Whole Grains Council
