Costco’s $4.99 rotisserie chicken has a Facebook page with more than 600 fans. “At the moment this fan group is the only thing on Facebook that makes sense,” writes fan Ron Hutchinson, of Seattle. “My head hurts thinking about how much of a deal this is!” says another fan, Mark Techaphunphol, of San Francisco. Turns out, Issaquah-based Costco did not create the page and doesn’t know who did, said Jeff Lyons, senior vice president of fresh foods. It seems to have stoked some friendly in-store banter. “Where’s the steak page? We do great steaks,” Lyons said, laughing. “So the guys in our service deli are crowing a bit ‘Hey, we’ve got a Facebook page. You guys don’t!'”

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