Kenya's floriculture sub-sector is courting the United States, Russian, Korean and Japanese markets as it seeks to expand from traditional European Union (EU) market.
Already, delegates of leading international wholesalers and retailers from more than half a dozen countries outside the EU market are in the country attending the third edition of the International Flower Trade exhibition (IFTE).
“It is true we have been diversifying to other markets in addition to maintaining our traditional EU market. Buyers from these new markets are already in the country to acquaint themselves with our flowers as well as making deals with the farmers,” said Jane Ngige Kenya Flower Council (KFC) chief executive officer.
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