PLYMOUTH, Wis. – Sargento Ultra Thin Sliced Cheeses have been named a Breakthrough Innovation Winner for 2014 by Nielsen, a leading global provider of information and insights into what consumers watch and purchase.
Nielsen analyzed more than 3,400 new consumer product introductions in the United States, but only 14 met the criteria to receive this coveted award, including Sargento Ultra Thin Sliced Cheeses.
To earn the title of Breakthrough Innovation Winner, Ultra Thin Sliced Cheeses met Nielsen’s three requirements: Distinctiveness, Relevance and Endurance. With all the flavor of natural cheese in only 45 calories or fewer per slice, Ultra Thin Sliced Cheeses surpassed these standards by addressing an unmet consumer need, changing the way consumers enjoy cheese.
“This is a tremendous honor, as it’s not only an acknowledgment of the great success of Ultra Thin, but also our rich history of innovation,” said Kristi Jankowski, Executive Vice President – Innovation at Sargento. “We are excited about our pipeline of more innovations at Sargento, and are committed to continuing to bring consumers new, exciting products.”
Sargento will convene at Nielsen’s global thought leadership event, Nielsen Consumer 360, in San Antonio, Texas in June to share findings and insight into successful new product innovations.
About Sargento Foods Inc.
Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based meal solutions for more than 60 years. Founded in 1953 in Plymouth, Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions. Sargento is owned and operated by the Gentine family, and has net sales of more than $1 billion. For more information, please visit www.sargento.com.
Source: Sargento Foods Inc.
