MONTEREY, Calif. — Dole Fresh Vegetables of Monterey, Calif., is introducing the industry’s first kale Caesar salad kit providing consumers with a new way to eat Caesar and a tastier way to eat kale. The new DOLE Kale Caesar™ Salad Kit combines the best of both worlds: powerfully nutritious super greens and Dole’s popular Caesar recipe.
This new kit features a blend of bold, tender baby kale, spinach and crunchy shredded broccoli combined with shaved Parmesan-Romano cheeses, roasted garlic croutons and Dole’s popular Caesar dressing. It arrives in stores nationwide today and will sell for a suggested retail price of $3.99 which is consistent with Dole’s other premium all-natural kits.
The DOLE® All Natural Kale Caesar Kit is one of a number of new Dole salad products specifically formulated with kale. When added to the spinach and broccoli, the result is a nutrient-dense blend that combines a bold, delicious taste with vitamins A, C, K, calcium, antioxidants and phytonutrients.
“As the popularity for kale and other super greens continues to grow, so does the need for tastier ways to enjoy these nutrition greens,” said Markus Eriksson, senior brand manager for Dole Fresh Vegetables. “Our goal was to create a salad that provides the nutrition consumers want with the delicious Caesar salad taste they love.”
“The DOLE® Kale Caesar™ Kit delivers a taste-first experience that is feel-good, too,” Eriksson said. “Super greens nutrition never tasted so good.”
It becomes the fifth member of the Dole Caesar family, joining the Caesar, Garlic Caesar, Ultimate Caesar and Light Caesar kits. Like all Dole salad kits, DOLE® Kale Caesar™ Kit is all-natural, and contains no artificial colors, flavors or ingredients.
The new kit will be available alongside Dole’s salad kits and blends. Dole will support it with coupons; digital advertising; web, social media and shopper marketing programs; exclusive Salad Circle content; and kit-specific new recipes and serving suggestions. An exhaustive PR and sampling program will elicit product trial and reviews from food media, culinary and fitness bloggers, registered dieticians (RDs), supermarket registered dieticians (SRDs), chefs and other salad ambassadors.
Dole offers a wide range of packaged salad varieties, including kits, blends and other award-winning products. For recipes or more information about DOLE® Salads, visit the website at www.dolesalads.com or Facebook at www.facebook.com/dolesalads.
About DOLE® Salads
DOLE® Salads is one of the world’s largest lines of packaged salads, with a wide range of unique bagged salad blends and all-natural salad kits. The line is supported by a comprehensive online library of salad and green-based recipes, serving suggestions and entertaining tips, as well as other resources including the Dole Salad Circle, which offers a first look at new recipes and tips. For details, go to www.dolesalads.com or the DOLE® Salads Facebook page at www.facebook.com/dolesalads.
About Dole Food Company, Inc.
Dole Food Company with 2012 revenues of $4.2 billion, is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables, Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com or http://investors.dole.com.
Source: Dole Food Company, Inc.
