Chicago – World Floral Expo ended last week with a total score of 587 attending buyers representing 468 flower companies from over 30 American states and Canada. Especially the second day was crowded with lots of buyers and an excellent atmosphere on the floor. But also the first and third day were good, since almost all attendees that came to visit were big and important flower buyers. It can be said that this edition in Chicago may well have been the best show ever organised by HPP in the USA. Not the size of the show nor the quantity of visitors, but the quality was the key factor for the success of the event, according to Dick van Raamsdonk, spokesman of the expo.
According to one exhibitor Dean Rule, exhibitor and General Manager of International Rose Breeders LLC, commenting the following on the first day of the show:“ today I saw wholesalers walking around representing about 25% of the total USA flower wholesale market”. HPP received and is still receiving many thank you notes from exhibitors on the positive results of the event.
World Floral Expo will move on to its next destination, as part of the changed concept to organise its trade show every year in a different city, to San Diego in California. World Floral Expo has agreed with Calflowers, the Californian Flower Growers & Shippers Organization, to organize World Floral Expo next year in March from the 10th to the 12th in this city. For more information on the Chicago as well as the San Diego edition, visit www.worldfloralexpo.com.
Source: HPP Exhibitions
