NEW YORK — Vita Coco, the country’s best-selling fresh coconut water brand, is thrilled to have two of its endorsed athletes, football stars Eric Decker of the Denver Broncos and Marshawn Lynch of the Seattle Seahawks, in this year’s Super Bowl match-up.
“The Vita Coco brand congratulates Eric Decker and Marshawn Lynch – and their teammates – on this incredible achievement,” says Vita Coco co-founder and CEO Michael Kirban.
“Eric and Marshawn are extraordinary supporters of our brand. Both have enjoyed incredible seasons fueled by Vita Coco as part of their training regimen. We’re very proud of our association with these players and wish them the best for the big game on February 2nd,” says Kirban.
New York-based Vita Coco has found a loyal following amongst professional and amateur athletes alike, who swear by the brand for its electrolyte-rich hydration and nutrient replenishment properties. The Vita Coco brand’s other sponsored athletes have also enjoyed strong seasons recently: Stevan Ridley and the New England Patriots were also in 2014 Super Bowl contention; and baseball star Dustin Pedroia and the Boston Red Sox were last year’s World Series champions.
About Vita Coco®
Vita Coco is the country’s best-selling coconut water brand, sold at over 80,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, GNC, Giant Eagle, Ralph’s, Shaw’s, Stop&Shop/Giant, HEB, Hannaford Supermarkets, Walgreens, CVS, 7-Eleven, Walmart, Costco and many other chain and independent groceries and retailers nationally. For more information about Vita Coco visit www.vitacoco.com.
Source: Vita Coco
