Knowing there may be some risk in looking like a spoilsport, the folks at Pink Lady America (PLA) are defying tradition by asking those giving not so healthy gifts on Valentine’s Day to instead consider more nutritious alternatives.
“Nobody is happier than we are about the start of a consumer turn toward healthier choices in the supermarket especially when it comes to fruit and vegetables,” says Dr. John Reeves, PLA General Manager in Yakima, Washington.
“At the same time we aren’t suggesting there not be a continued giving of Valentine’s Day presents which are sweet and tasty. All we’re saying is there’s an easy way to give a loved one a very tasty treat and have it be healthy too.”
Of course Dr. Reeves is recommending apples for Valentine’s Day, actually apples in general but in his mind if you’re looking for the best suited to this most romantic of all holidays, the Pink Lady® Brand Apple delivers the most.
“Yes, you could say I’m a tad bit partial when it comes to Pink Lady® Apples,” Dr. Reeves says. “But it is the only truly pink apple in the supermarket and it really delivers when it comes to flavor. Don’t need candy to have sweetness and with this apple there’s a bonus as it’s not just sweet, it’s sweet-tart.”
Dr. Reeves’ suggestion for Valentine’s Day doesn’t stop on February 14, no not even close to it as Pink Lady America is pushing healthy eating in a very big way all season long. In fact, it has developed a program with something for most everyone.
Its first move is an educational program which takes a straight forward approach in comparing the specific nutritional aspects of apples to what are often called ‘junk foods.’ Its initial example uses calories and sodium with respective totals for the junk foods easily telling the ‘health story’ for apples.
Next up is a program called ‘Take A Pink Lady® For A Walk’ which as a reference uses a study touting the benefits of a daily 20 minute walk when it comes to improved heart health. In this program walkers are encouraged to add the benefit of a convenient Pink Lady snack. Kids are invited to go along as well.
Speaking of children, the third part of the Pink Lady® Brand promotion will call on the results of a well known study from Cornell University. It showed that when products such as apples are branded by cartoon stickers, they are more likely to be selected by kids who can also choose branded products not known to be as healthy.
(for more information contact Alan Taylor pinkladyrep@embarqmail.com or 509-961-9186)
Source: Pink Lady America
