How Italians Want Norwegian Traditional Fish
March 20, 2025 | 1 min to read
New food traditions in Italy are emerging with the younger generations, leading to fresh opportunities for Norwegian products like stockfish and baccalà (saltfish and clipfish). At a recent seminar hosted by the Norwegian Seafood Council, Paolo Monti of Foods Import dei Fratelli Monti emphasized that while traditional dishes are currently made by older generations, the future lies in ready-made meals. The company's focus is on innovation in seafood product production.
The new generations are creating new food traditions in Italy. With this, new opportunities for Norwegian stockfish and baccalà (saltfish and clipfish) arise.
At the Norwegian Seafood Council’s latest seminar for cured fish products, we meet Paolo Monti. Paolo is the fourth generation in the company Foods Import dei Fratelli Monti. For 120 years, they have imported baccalà and stockfish. In modern times, the company has focused on the production and innovation of traditional seafood products.
– Soon, only those over sixty will be making dishes from stockfish and baccalà from scratch. Ready-made dishes are the future, he believes.
To learn more, please visit the Norwegian Seafood Council.