Cheese Aisle Gets a Refresh with New Alouette Creative Campaign
November 1, 2024 | 1 min to read
In celebration of its 50th anniversary, Alouette is launching its most significant creative campaign, featuring a new tagline, “Flavor That Sings,” alongside vibrant packaging. This innovative campaign will be visible across streaming TV, social media, and digital platforms this fall. For decades, Alouette has delighted cheese lovers with popular products like Garlic & Herbs Spread and a new Cheesecake Spread, available at retailers nationwide.
In tandem with their 50th anniversary, alouette, the cheese brand welcoming Americans to the unexpected wonders of French specialty cheeses, is rolling out the brand’s biggest creative campaign to date.
WHAT THEY’RE ROLLING OUT: A new tagline – “Flavor That Sings”, brandmark, vibrant and playful product packaging, and a brand new creative campaign.
WHERE YOU’LL SEE IT: Fans can look out for the new creative as it rolls out across streaming TV, social, and other digital media this fall.
WHERE TO SHOP ALOUETTE: For 50 years, alouette has created fan-favorite SKUs – like Garlic & Herbs Spread and Crème de Brie – and even sweet options with a NEW Cheesecake Spread. Cheese lovers can shop alouette’s full product portfolio at retailers nationwide.