Beyond Meat to Launch New Steak Alternative as it Focuses on Health
September 10, 2024 | 1 min to read
Beyond Meat is set to launch a whole-muscle steak alternative to attract health-focused consumers, as announced by CEO Ethan Brown. This strategy marks a shift from previous partnerships with fast-food giants like Dunkin’ and McDonald’s, aiming for collaboration with a more health-oriented restaurant chain. This pivot is part of a broader turnaround plan that includes cost reductions, price increases, and the discontinuation of their jerky product in partnership with PepsiCo.
Beyond Meat will introduce a whole-muscle steak alternative as part of its pivot to win over health-conscious consumers.
CEO Ethan Brown said on Wednesday that the rollout will likely include a partnership with a restaurant chain known for serving healthier food, a departure from its prior strategy of teaming up with fast-food chains such as Dunkin’ and McDonald’s.
More than six months ago, Beyond announced a turnaround strategy that included cutting costs, hiking prices and discontinuing the jerky product it made through a joint venture with PepsiCo.
To read the rest of the story, please go to: CNBC