Berries Giant Hortifrut Names New CEO
June 9, 2024 | 1 min to read
Hortifrut, the Chile-based berries supplier, has appointed Héctor Enrique Luján Valladolid as its new CEO, effective next month. He replaces Juan Ignacio Allende, who is transferring to Naturipe, the company that markets Hortifrut's berries in the US. With over a decade of experience, Luján previously served as president and CEO at Reiter Affiliated Companies in California from January 2017 until early 2023.
Hortifrut, the Chile-based berries supplier, has appointed sector veteran Héctor Enrique Luján Valladolid as its new chief executive.
Luján will next month replace Juan Ignacio Allende, who is joining Naturipe, which markets Hortifrut’s berries in the US.
For more than a decade, Luján has worked for California-based berries group Reiter Affiliated Companies. He was president and CEO from January 2017 to the start of this year.
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