Recap: HilverdaFlorist at IPM Essen 2024
February 5, 2024 | 1 min to read
At the IPM Essen 2024, HilverdaFlorist celebrated a successful week, showcasing a vibrant selection of the Pot, Patio & Garden and Cut Flower assortments. Their booth, designed in dark pink, captured attention with products like the long-lasting Garvinea® Garden Gerberas and the new Garvinea® Sweet Blaze. Other standout introductions included Alstroemeria Intichancha® Hula, Helleborus JWLS® Diamonfire, and Salvia Salgoon® Strawberry Lake, all of which contributed to engaging conversations centered around their tagline, “Create. Share. Flourish.”
DE KWAKEL, THE NETHERLANDS – HilverdaFlorist is looking back on a successful week at the IPM Essen 2024. At this event, HilverdaFlorist presented a diverse and vibrant range of both the Pot, Patio & Garden and Cut Flower assortment. Also, the recently presented tagline “Create. Share. Flourish.” blasted on the walls, as a basis for inspiring conversations.
New Pot, Patio & Garden varieties
HilverdaFlorist’s booth stood out as a visual spectacle, in line with the previously developed design late last year during the Trade Fair Aalsmeer and IFTF in Vijfhuizen. Once again, visitors could lose themselves in the dark pink themed stand full of surprising products. Part of this consisted of the Garvinea® Garden Gerberas: long-lasting outdoor Gerberas perfect for borders and landscaping. New and promising variety Garvinea® Sweet Blaze was present and gained attention with its eye-catching colour contrast.
Other highlights were 2024 introductions Alstroemeria Intichancha® Hula, Helleborus JWLS® Diamonfire and Salvia Salgoon® Strawberry Lake.
To read the rest of the story, please go to: HilverdaFlorist