Out With the Old, in With the New at Anthura
January 11, 2024 | 1 min to read
After extensive reflection, Anthura is excited to unveil a new chapter in its history, sharpening its strategy for continued evolution and innovation. With over 80 years of expertise in breeding Anthurium and Orchids, and the recent addition of Bromeliads, the company remains committed to raising the bar. By fostering collaboration with customers and partners, Anthura aims to create sustainable, beautiful products to positively impact the world.
It is finally here! We are proud to announce to you that we are about to write a new chapter in our history. In recent months, together with colleagues, customers and partners, we have dived deep into our core and reflected on our essence. In a constantly changing world, we are determined to keep evolving and innovating for a positive impact on the world. This has led to a sharpening of our strategy. The rebranding reflects this.
But first…
Anthura, with its 80-plus years of experience, has developed as the expert in breeding Anthurium and Orchids, and recently Bromeliads have been added to the portfolio. It is in our DNA to constantly raise the bar and you are driven to do better every day. By working closely together – both internally and externally – we can stay ahead in the market. Only together with you, our customers and our partners, we can make the most beautiful product and make the world more beautiful with our plants and flowers in a sustainable way.
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