Bob Veilleux Joins Gelson’s as Sr. Director of Produce and Floral
October 16, 2023 | 1 min to read
Bob Veilleux has been appointed as the Sr. Director of Produce and Floral at Gelson’s. He previously held a similar role at Gerrity’s Supermarkets and Valley Farms Markets in Pennsylvania. In his new position, Bob will oversee quality, merchandising, marketing, and team building within the produce and floral departments. With over 36 years of experience in the grocery and produce sectors, he brings a strong background in management and customer service.
Encino, Calif. – Bob Veilleux has joined Gelson’s as the Sr. Director of Produce and Floral.
Bob comes to Gelson’s from his previous position with Gerrity’s Supermarkets and Valley Farms Markets in Pennsylvania where he served as the Director of Produce, Floral and Bulk Foods.
He will be responsible for all aspects of the produce and floral operations including quality and freshness, merchandising and customer experience, marketing and messaging, and team building.
Bob has more than 36 years of experience in the grocery and produce industry with a demonstrated record of achievement in management and customer service, with proven skills of leadership and communication.