PBFA & Lucky 'Fall In Love With Plant Based' Retail Campaign

At PBFA, a big part of our mission is to increase availability and visibility for plant-based foods. That’s why we’re thrilled to announce our partnership with Lucky, a retail chain of 70 stores located throughout Northern California. This first-of-its-kind marketing campaign is aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

The campaign’s slogan is “Fall in Love with Plant Based” and from now through December 2, Lucky stores will feature a variety of promotional and educational materials on the 16 PBFA member brands sold in Lucky Supermarkets. That’s right, 16 PBFA member brands are already offered at Lucky! From plant-based milks, to yogurt, to cheeses, to many varieties of meat. There is truly a plant-based option for everyone.

We will have numerous marketing tactics over the 8-week period, including point-of-sale ads at 7 difference sections of the store! We also have an educational booklet with coupons for shoppers, a radio spot, discounts, and tasting demos planned at select stores. Plus, we are working with a celebrity to make an in-store appearance later this month, so stay tuned for that!

To read the rest of the story, please go to: Plant Based Foods Association