With 43rd Marine Corps Marathon Approaching, Fyffes Asks Runners: ‘What Fuels You?’

Coral Gables, FL—For the sixth year running, Fyffes is fueling the 2018 Marine Corps Marathon (MCM) in Arlington, Va. A global leader in providing fresh produce since 1888, Fyffes again this year will supply 30,000 bananas to participants crossing the finish line and—in conjunction with its commitment to global sustainability—encourage runners to compost their peels in official Fyffes composting bins. New this year: Fyffes introduces its “What Fuels You?” interactive social-media initiative, created to inspire runners toward both the start and finish line for “The People’s Marathon.”

As they train in preparation for the 43rd annual MCM on Oct. 28, Fyffes is asking runners to share their “What Fuels You?” stories to reveal what inspires them to complete the MCM running events. The marathoners are encouraged to use the #FuelWithFyffes hashtag across Facebook, Instagram, Twitter and Pinterest in sharing their motives, with three winners to be awarded the value of their registration for this year’s MCM.

“During a marathon the human body is put to the ultimate test, but consider that the mind is the most powerful muscle in the body,” said Marion Tabard, VP of marketing for Fyffes North America. “Think of all the mental and emotional drive that spurs marathon training and performance: patriotism, familial inspiration, physical and mental challenges, workout goals, tributes to those who have fallen. By sharing on social media ‘What fuels you?’ with the #FuelWithFyffes hashtag, we all inspire fellow participants.”

Fyffes also seeks to inspire action toward global sustainability, long a priority for one of the largest Fair Trade importers of bananas in the world. In addition to supplying more than 150,000 bananas to the MCM during the last five years, Fyffes has provided composting bins for runners to dispose of their peels in an eco-friendly manner. Those banana peels then are handled by Arlington County Waste Management and processed into high-quality organic compost that provides critical micronutrients to soil throughout the D.C. community. This Fyffes sustainability effort constitutes one of the largest composting programs for any single event, with more than 1.7 tons of food scraps composted since 2014.

“Fyffes strives to generate community goodwill in line with the highest standards and discipline of the U.S. Marine Corps, and that is showcased each year through physical fitness during the MCM,” said Tabard. “Fyffes is honored to be a part of igniting the running community to participate, and this year we’re asking MCM runners: ‘What Fuels You?’”

To learn more about the MCM, race-day replenishment and sustainable composting, visit http://fyffes.com/ and MarineMarathon.com, as well as Fyffes social media pages: Facebook, Instagram, Twitter and Pinterest.

ABOUT FYFFES

Celebrating its 130th anniversary in 2018, Fyffes is one of the largest and oldest tropical produce importers and distributors. With an infrastructure that reaches across the globe, Fyffes is truly an international player, involved in the production, procurement, shipping, ripening, distribution and marketing of bananas, pineapples, melons and more recently mushrooms. Since 1888, Fyffes has been committed to bringing the world the highest quality products, inspiring people to feel excitement about our brands and making a positive difference for our growers and farmers, our customers and the environment. Today, Fyffes is the largest importer of bananas in Europe and the No. 1 importer of off-shore melons in North America. In addition to tropical fruit, Fyffes is the third largest producer of mushrooms in North America. Discover more at Fyffes.com.

ABOUT THE MARINE CORPS MARATHON

The Marine Corps Marathon (MCM), known as “The People’s Marathon,” promotes physical fitness and generates community goodwill while showcasing the high standards and discipline of the United States Marine Corps. Annually ranked as one of the largest marathons in the US and the world, the MCM welcomes runners from all 50 states and more than 60 countries. The 43rd MCM, coordinated by the Marine Corps Marathon Organization (MCMO), will be held Oct 28, 2018, in Arlington, VA. The MCM is presented by Arlington County, Brooks, Cigna and Leidos and sponsored by Fyffes North America. No federal or Marine Corps endorsement is implied. #RunWithTheMarines

Source: Fyffes